Published on Monday, 17 April 2017
“The level of the drivers is really high. This was one of the best races of my life, in terms of how I drove and how I managed the power efficiently, and I am very happy”
The Mexico e-Prix marked the Brazilian’s first win of the season, breaking Sebastian Buemi’s domination after the Swiss won the first three races (Hong Kong, Marrakech and Buenos Aires). The next Formula E contest takes place in Monaco on May 13th.
Digital action
To promote the race with the Brazilian public, Enel gathered digital influencers and Stock Car driver Bia Figueiredo – the best-known Brazilian women in auto sports in recent years. At the event, which took place in Goiânia and was broadcast live on Facebook and Twitter, Bia spoke of the challenges women face to firm themselves in environments previously seen as predominantly male.
Flavia Weekes, Enel Digital Communication specialist, says the main goal of the event was to present Formula E to the public, highlighting that the company offers solutions to allow a contest of this magnitude to be always greener and more sustainable. “We put subjects that orbit Formula E on the agenda of digital influencers in the fields of sustainability, innovation, communication, sports and the general public.”
Influencers Renata Cavalcanti of e-Prix News and Tayara Antonello of Tecmundo were also invited by Enel to follow the Mexico race backstage.
Enel is the official energy partner
Competition sponsor Enel supplied the Mexico Grand Prix with renewable energy and cutting-edge technology through equipment, software and smart solutions developed especially for the contest. The investment in electric mobility is part of Enel Group’s objectives to open energy up to new technologies and to develop new types of energy management.
